In a retail context, a pusher refers to a mechanism or device used to push products forward on a shelf or display rack as items are purchased or removed by customers. Pushers are commonly used in retail settings to maintain a tidy and organized appearance, maximize product visibility, and ensure that products are readily accessible to shoppers.

The main purpose of a pusher is to keep products in the front or "faced" position, meaning that the frontmost item is pushed forward to replace the one that has been taken by a customer. This helps ensure that shelves remain fully stocked and that products are consistently presented at the front of the display, improving visual appeal and making it easier for customers to find and select items.

There are different types of pusher systems available, but they generally consist of a spring-loaded mechanism that applies gentle pressure to the products. As a customer removes an item from the shelf, the pusher behind that item is released, causing the next product in line to move forward.

Pusher systems offer several benefits for both retailers and customers. For retailers, they help maintain attractive, well-organized displays and reduce the need for manual restocking, thus improving operational efficiency. Pushers also help prevent products from being hidden or pushed to the back of the shelf, reducing the likelihood of out-of-stock situations going unnoticed.

For customers, pushers ensure that products are consistently available and visible at the front of the shelf, making it easier to locate and select items. The self-facing nature of pusher systems also enhances the overall shopping experience by creating a neat and well-maintained presentation.

Pushers are commonly found in various retail settings, including supermarkets, convenience stores, pharmacies, and other product-driven environments. The specific type and design of pushers may vary depending on the shelving system used, the size and shape of the products being displayed, and other factors related to the specific retail environment and merchandising requirements.